Toys R Us does it again and personally I'm hoping they go for more. What I'm talking about is their birthday club. It's for kids ages 1-10, though I've tried to get in myself in, but to no avail. Basically what it is, it's grandma and grandpa in the form of a department store. You show up on your birthday, or someday close to it, and they act like you own the place. They announce that you're in the store and everybody should pay attention and then give you a balloon that floats for two weeks. What's even better is that they send you a birthday card with money (in the form of a gift card) in it. Kids love that stuff, and Toys R Us, if you're listening, so do we adults.
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